Svd.se has an article today on how Spotify makes money and how this money is distributed (or should I say heavily filtered?) to the artists. And we all know how the artist's cut looks these days.
My proposal is a "Kravmärkt" version of Spotify. An ethical, ecological if you will, version that distributes the money directly to the artists without any costly and highly unethical intermediaries. Not only would I not hesitate to use such a service (as opposed to my reluctance to use Spotify today), but I would gladly pay 99 SEK per month for the premium version knowing that my money went to the artists I'm listening to. Something like this: